Maison Flora

Since 1932, we have dedicated ourselves to the world of Italian fashion and couture. Each signature collection and handcrafted piece celebrates time-tested traditions of old-world tailoring in Italy and in our native Florence. Our passion, inspiration, and artistry come from generations of Lastraioli women.

 

Flora Lastraioli firm manufactures lingerie with particular care to individual, luxury handcrafted products and has dressed royalty and well healed women worldwide for 150 years. The house’s trademark is the application of delicate embroidery to their garments, an ancient family passion. Beginning in the early 19th century great-grandmother Amelia was the official embroider at the court of Leopoldo II, Grand Duke of Tuscany, women of the family shared techniques and knowledge enabling the foundations of the company. Founded in 1932 by Flora Frosali Lastraioli, they conquered the Italian market with their product, being part of several luxury shops in all most important cities.